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July 2014

July 15, 2014

Calling All Developers: Yelp’s Revamped API Site Now Open For Business

Yelp’s API, full of rich content about local businesses around the world, has been heavily integrated into some pretty cool projects, including Apple’s iOS and OS X, Yahoo Search, and the Pebble smartwatch. Now, we’re making Yelp data not only more accessible with an increased API call limit of 25,000 per day, but easier to use as well. Click over to the Yelp for Developers website and you’ll see a fresh revamp, complete with a snazzy new interface and clear step-by-step documentation with FAQ and code samples to get your wheels turning on the possibilities of working with Yelp’s API. More good news: Yelp’s open API is available for anyone who wants to develop on it, completely free of charge.

New Yelp Developers Site 7.14.14

Thousands of companies have used Yelp’s API to build local information into their products and services, giving consumers even more access to great Yelp content, like Yelp review snippets, photos, ratings and business listing information. Developers have turned to Yelp because of our trusted, high-quality local data, which, through an empirical study, is shown to be more reliable and consistent than other sources of local data.

Shobeir Shobeiri, Head of Business Development at Pebble says Yelp’s API is “easy to integrate,” with Pebble finding that “people love having access to Yelp businesses, ratings and reviews right on their wrist.” I mean, who wouldn’t want more Yelp in their life?!

Get started by clicking over to yelp.com/developers, where you’ll find more details and examples of innovative API use. Questions? Drop us a line at api@yelp.com.

July 07, 2014

Nielsen Survey Says...Consumers Rank Yelp Most Influential, Most Trustworthy, and with Highest Quality Reviews

Last year, we shared the findings of a Nielsen survey that showed consumers agree with something we’ve known all along: Yelp drives local purchases. The results of that survey were pretty impactful:

  • Virtually all Yelp users (98%) have made a purchase at a business they found on Yelp, with nearly 90% of them doing so within a week

  • 4 out of 5 Yelp users visit Yelp because they intend to buy a product or service

  • Yelp users search on Yelp for everything from restaurants to spas to hotels to locksmiths and everything in between

This year, Nielsen conducted a new survey, polling more than 1,000 US adults who use user reviews sites, and dug further to find the answer to a question business owners have been asking us for years: How does Yelp compare to other online review sites?

The answer: When compared to TripAdvisor, Angie’s List, and other local directories, people name Yelp as the review site most frequently used when searching for local businesses because they see it as the most influential, most trustworthy and with the highest quality reviews. People chose Yelp:

  • 4.5 times more often than Angie’s List and nearly 3 times more often than TripAdvisor as being the most influential review site when making final purchase decisions

  • Nearly 3 times more often than Angie’s List and nearly 1.5 times more often than TripAdvisor when ranking sites with the most trustworthy reviews

  • 2.5 times more often than Angie’s List when choosing which sites have the best quality reviews

When searching for restaurants specifically, Yelp is named as the most frequently used review site, cited by consumers nearly 3 times as often as OpenTable and almost 4 times as often as Zagat.

Nielsen_infographic_2014_FINAL_2

In addition, 84% of consumers that responded to the survey named user reviews as the most important content on review sites, followed by average star rating at 77%, as well as map/location, business contact information, and business hours. As Yelp has been shown to have industry leading data quality in these areas, it’s understandable that the choice to use our site is an easy one for consumers. And the best part is, business owners can update that information in their Yelp Business Owner Account for free in just a few minutes.

So you don’t have to take our word for it. Consumers agree Yelp is the go-to source for the best info on local businesses.