Last week, Amazon announced the release of their new Fire Phone. Yelp was one of a few mobile focused companies selected to partner with Amazon for the launch event. Yelp worked closely with the Amazon team to develop a new Yelp App specifically for the Amazon Fire OS that takes advantage of the unique gesture capabilities and features on the Fire Phone. Partnering with Amazon for this new device allowed us to design and build a new experience to help our users discover and connect with great local businesses. The new Yelp App will be available upon launch of the Amazon Fire Phone AppStore, with the device available for preorder now.
The new Yelp App for Fire Phone embraces the new capabilities of this innovative device. Some of the new features you’ll find inside the Yelp App for Fire Phone are:
Amazon’s Dynamic Perspective technology uses the device’s revolutionary four front-facing cameras to allow Yelpers to scroll through reviews and photos with one hand.
The Yelp app also takes advantage of the Fire Phone's One Handed Gesturing. Users can bring up the search box or the menu bar with a flick of the wrist. Slick, huh?
- Finally, a quicker browsing experience via the Fire Phone’s home carousel. Amazon’s Carousel mode allows Yelpers to navigate quickly back to recently searched and visited business details pages via the home carousel.
In addition to building a brand new Yelp App for the Fire Phone, Yelp partnered with Amazon on their new innovative mapping application for the Fire Phone device. As you can see below, Yelp’s rich local review, photo, and rating content has been tightly integrated into the Amazon mapping service. When users are navigating their way through a new city, they can quickly search for a local business and use the integrated Yelp content to help them find that locally-loved Thai restaurant only a few blocks away.
Amazon Fire Phone maps featuring Yelp content. Photos via Amazon.
We are delighted to work with Amazon to make Yelp's rich local content easily accessible to users of Amazon's new Fire Phone, and we are thrilled to be providing the local layer of content for Amazon’s mapping service.
Check out the new Amazon Fire Phone and see the Yelp mapping integration here.