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March 25, 2013

New Revenue Estimation Tool for Local Businesses

Last week, a Boston Consulting Group Study indicated that local businesses with a free Yelp account saw an average of $8,000 in annual revenue from Yelp, and that for advertisers, this figure was more than $23,000.

Starting today, every local business owner can use our new “Revenue Estimate” tool to judge how her business from Yelp compares to the national averages from the survey.

Yelp_revenue_estimator_screenshot
This new FREE tool does the math by multiplying customer leads sent from Yelp each month by the business’s average revenue per customer lead. We’ve also included the average spend per customer for each business category for reference, based on the BCG study.

We think this new tool will be helpful to business owners for two reasons:

  • First, it helps quantify the revenue opportunity Yelp is already sending to each business.

  • Second, it establishes a revenue baseline for prospective advertisers, from which they can later evaluate the impact of their investment in Yelp Ads.

If you’re a business owner, login today to start tracking your Revenue Estimate on Yelp!