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February 2013

February 21, 2013

Get Your Gym On, Yelpers

We all have our vices. Some of you are likely polishing off the last remainders of 75-percent-off post-Valentine’s Day chocolates. Others were perhaps recently treated by their sweetheart to a delicious romantic dinner, likely accompanied by a tasteful bottle (or two) of wine. Or maybe your weekend was filled with a feast of take-out Chinese food accompanied by the mighty accomplishment of watching every episode of "Downton Abbey" season three in one sitting. Either way, I hate to break it to you, but you probably have a few extra calories laying around and it might be time for a trip to the gym.

I know that’s not what you wanted to hear, but the truth hurts sometimes. Maybe you’ve kicked up your gym routine a notch lately and aren’t too concerned about falling off the wagon. I beg you to reconsider. The data says Yelpers check in to fitness-related businesses drastically more starting in January and the activity starts to decline right about now. And the data doesn’t lie. It’s clutch time, baby, and the gym is calling your name.

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Check it out - when dividing check ins for businesses in the fitness category by check ins in the pizza category, we see that the ratio is much higher at the beginning of each year, dropping steadily through December. So basically, when compared to pizza check ins, people are checking in to gyms and fitness businesses way more often in the beginning of the year, with the frequency of check ins plunging into an abyss devoid of treadmills by December. The beginning of February has Yelpers hitting the gym three times for every two visits to pizza joints.

Review activity shows a similar pattern, but with a noticeable bump in in the summer. Maybe bikini season is motivating Yelpers to renew their fitness goals. (Sun’s out, guns out...am I right?!) And when fall rolls around, it’s possible we throw in the towel on healthy aspirations in favor of beer drinking, football watching and the mystery that layers upon layers of fluffy clothing provides.

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All we know is that Yelpers are the best around - nothing’s gonna ever keep you down! (Yes that was a "Karate Kid" reference) Whether you maintain a Paul Ryan level of pump or hit your maximum activity level on a leisurely stroll through the mall, keep on checking in to and reviewing your favorite fitness businesses. We have high hopes for 2013, and we’re off to a good start so far. 

February 06, 2013

Yelp.com Welcomes 100 Million Unique Visitors in January 2013

I’ve got some good news to share. Pretty fantastic news actually. For the first time in Yelp history, over 100 million unique visitors came to the site in a one-month period. That’s an all-time high for traffic to the desktop and mobile site and a clear indication that people are looking for local businesses and finding them on Yelp. While that number is huge, it doesn’t even include the 9.4 million unique mobile devices that used the Yelp mobile app in January alone.

Even more staggering than 100 million unique visitors using Yelp.com in January are the millions of contributions Yelpers made to the community in the same time frame. The 4.6 million calls and 5.7 million directions generated through the Yelp mobile app and nearly 2 million bookmarks created by Yelpers are the connection between searching for a specific local business and making a spending decision. And spending they are! A recent survey of business owners on Yelp reported that the average customer across all categories surveyed spends $101.59 in their first visit. That's everything from hiring a roofer to buying a new mattress and even your morning cup of joe, and it all adds up.

For a closer look at these 100 million unique visitors, we broke down this record breaking month into a visual party of an infographic. If you were one of them, thank you for supporting local businesses, and we’ll see you on Yelp again soon!


Yelp_100M_Infographic

February 04, 2013

Day in the Life of a Yelp Scottsdale Account Executive

Posted by Ellie L.

Based in Yelp's Phoenix office, Account Executive Charles Z. beats the AZ heat with a stay-cool attitude.  His hard-work-pays-off approach has brought him much success as part of the Yelp Sales Team, and he doesn't plan to kick up his heels any time soon.  Although I'm sure it would have been fun to be a globe-trotting volleyball superstar, we're glad Charles made the decision to join the Yelp team - and so is he!

Charles Z.

What did you do before coming to Yelp?

I was a college volleyball player at Northern Arizona University and worked small jobs on the side in a variety of industries.  It was difficult to find something that worked with my schedule because I played volleyball year round and was traveling so much.

How did you first hear about Yelp and the job opening?

Funny story: I thought I had applied for Yelp Summer Sales Internship but was actually in the interview process for the full-time Yelp Account Executive.  Since I was still a junior in college I wasn't eligible for the position so I waited a year to be able to interview for the AE role.  I got a job offer from Yelp to start in the summer of 2011 and actually turned it down to play volleyball in Europe.  When the Europe thing didn't pan out I reached out to Yelp to start my career.

What's your title at Yelp and how long have you been with the company?

I started with Yelp in September 2011 and have worked my way through the Yelp Sales Development Program (YSDP).  I am currently an Account Executive and have my eye set on moving on up to a Senior Account Executive.

What comprises a typical day for you?

I get into the office, check my emails from the day before and then immediately hit the phones: setting up my calendar for the week with appointments and pitches.  I always try to have at least two appointments on my calendar for each day to speak with potential clients.

Each day, I make a high volume of calls to local businesses within my territory to explain the ins and outs of Yelp.  Every call is different.  In one, I might continue a conversation with a business that I have previously spoken with or I might be connecting and educating a decision maker who may not have much exposure to Yelp advertising.

I try to keep the energy up on my team by finding new and creative ways to share the Yelp story with business owners.  I love telling my clients about experiences with small businesses that I have encountered in my travels across the United States.

Throughout the day I focus on showing business owners how people are searching for local businesses and how, in turn, Yelp can help the small business grow.

What's the best part of working for Yelp?

Hands down the best part of working for Yelp is the people that work around me.  They are all passionate, smart, creative and helping the foundation of small businesses grow both online and within their own communities.  Since I moved here from California, working at Yelp has made it easy to make great friends and build relationships.

The second best is hearing a business owner say, "Yelp has transformed my business."

What is your favorite perk at Yelp?

Besides working in the beautiful sunshine of Scottsdale, Arizona, it has to be eating as much as I can from the five different kitchens.  Yelp also has a gym subsidy that helps me stay active and work off all the Yelp-wiches!

What has been your favorite memory at Yelp?

My most memorable time at Yelp was at the end of the last day of the month.  While everyone else was packing up their desks for the monthly move (we like to switch up our desk arrangements to keep things interesting in the Phoenix office), I closed my final deal for the month, giving me my best month ever (BME) at the time.  That earned me a promotion to Junior Account Executive, so the next day I started making commission. 

What separates Yelp from other places you've worked?

Other places don't radiate the same passion as everyone in the Yelp Organization.  There is one goal at Yelp: to connect people with great local businesses.  With this mentality, everyone is working towards the same goal of helping the company continue to grow.  In other environments I have been a part of, it was difficult to get everyone on the same page.  I think this is one of the reasons Yelp is so successful.

Finally, what would be your one piece of advice for someone interested in your role?

Challenge yourself.  Challenge yourself to become a better person in every aspect of your life.  Learn to set a schedule, learn to work hard and learn how to create a career out of an opportunity when it is presented.  Yelp can provide all of this for you.