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March 20, 2012

Your iPhone Personal Assistant: Now With More Yelp!

This fall, we wrote about Apple’s iPhone 4S launch and one of its most buzz-worthy features: Siri, a voice-activated personal assistant.

At the time, when asking Siri for a great date restaurant in Cleveland or a dry cleaner in Portland, more often than not she’d show you relevant Yelp-rated businesses near you, but when you tapped the listing, it wouldn’t take you straight to Yelp.

Well, last week, Apple launched iOS 5.1 and with it, an updated Siri and Yelp integration on iPhone. Now when searching for a recommendation on local businesses, Siri will return Yelp-reviewed businesses and when you tap the star rating (BOOM!) you are immediately taken to the Yelp business profile page. Oh, the places you’ll go... now that you’ll have faster access to Yelp review highlights, quick tips, hours of operation, address, phone number, photos -- the list goes on.

Check out this video for more: