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March 27, 2012

Yelp Metrics: New and Improved

We want you to get the most out of Yelp. With that in mind, we’re introducing a new set of metrics that we think will make Yelp for Business even better. Claim your listing at biz.yelp.com, and you’ll be able to check out these new metrics alongside a suite of free tools to improve your presence on Yelp.

Learn more about your visibility on Yelp
Our new “User Views” graph tracks traffic to your Yelp page, as well as views from mobile devices. In addition, you’ll be able to measure traffic to your business over 30 day, 12 month, and 24 month periods. We’ll also show you how many times your business showed up in Yelp’s organic search results over a rolling 30 day period.


Track how users engage with your business
In the fourth quarter of 2011, we had an average of 66 million monthly unique visitors*, and our mobile app was used on approximately 5.7 million unique devices per month during the same period.  

To show you how these people interacted with your business on Yelp, we’ve created a section of the business dashboard called “User Actions”. The interactions tracked in this section include the number of mobile check-ins, calls to your business, directions to your business, photos uploaded, clicks to your website, Yelp bookmarks, and Yelp Deals sold.

*As measured by Google Analytics

Our engineering team used input from the business owner community (including Yelp’s Small Business Advisory Council) to fine tune these new features. Be sure to claim your listing via biz.yelp.com to take advantage of these new in-depth metrics, as well as our suite of free tools to engage potential customers, and respond to reviewers. As always, if you have feedback, feel free to contact us using the drop down menu at www.yelp.com/contact.