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March 05, 2012

Let's Talk About The Review Filter

Business owners often ask, “Why does Yelp have a review filter?” While we’ve highlighted several key reasons on our blog, we thought it would be interesting to turn the tables and ask a few business owners what they think. Check out the video below to hear more.

We understand that the review filter can be confusing and even frustrating. However, it’s been instrumental in keeping Yelp useful. As Julie L. of OC Wine Mart & Tasting Bar says, “If no one can trust Yelp, then it’s not good for business owners either,” meaning that if we hadn’t decided early on to take an aggressive approach to quality control, consumers would likely have a very different view of our site than they do today.
 

If we’ve learned anything from the local business community over the years, it’s that the best strategy for having a great reputation online is to provide great customer service offline. If you’ve received a negative review, we don’t recommend that you try to “bury” it by asking for more reviews. Instead, combine customer service with a solid review response strategy. For more information, check out the Support Center at biz.yelp.com.

(Video not working? Click here.)