« Wanted: Business Owner. Must Travel. | Main | Yelp Business Accounts Become Multi-Lingual »

February 20, 2011

Checking-in? We’re Upping the Ante.

Hard to believe that a year ago we launched Yelp check-ins on iPhone and shortly thereafter, Android. More recently, we also added check-in offers, giving the millions of businesses on Yelp the ability to offer rewards to yelpers who check into their business. 

The response has been stellar. In the past year alone, we’ve seen check-ins grow 71% month/month, and the engagement on our other mobile features has been, uh, mindblowing.

But with that growth and thousands of businesses ponying up the goods, we’re kicking it up a notch and taking Yelp check-ins to the next level!

What do we mean?

Starting today, the requirement to earn a Dukedom on Yelp (aka, you’re the most frequent yelper at that biz) is 3 check-ins. Following that, it’s just the same: you earn the title by checking-in more times than whomever is the reigning Duke or Duchess. The person that has the most Dukedoms in their neighborhood gets the Baron or Baroness title for that ‘hood. The most neighborhoods in their city and they become King or Queen.

So what happens next?

We’re updating our Royalty Leaderboard rankings to reflect this change so now you have even MORE incentive to check-in on Yelp! Not only because you have a shot at climbing to the top, but we happen to know there are quite a few badges and check-in offers just waiting to be unlocked!

As usual, your feedback is important to us. If you have thoughts or suggestions, let us know here!