Today we wanted to introduce David Miney, Business Owner and Chef of Bincho Yakitori, London.
When David first opened Bincho Yakitori, a Japanese restaurant located in London's trendy Soho district, he wanted to include experiences in the authentic "Izakaya" style. But given this meant serving the entire chicken from beak to feet, he recognized that Tom, Dick and Harry off the street might not be open to eating gizzards and gullets. David sadly tabled that idea and focused instead on, well, more conventional foods.
Then he met Yelp.
Following an introduction to the Yelp London Community, David "unlocked" his business page via Yelp's free suite of tools, Yelp for Business Owners. He added information about himself, answered questions from yelpers via Private Messaging and uploaded announcements.
David also hosted a Yelp "Elite" Event which saw 40+ yelpers not only taste -- but embrace -- his vision of true Izakaya cuisine: guzzling chicken hearts, livers and even chicken sashimi.
(Chicken sushi: tastes like... chicken)
The Yelp Elite Squad was more than interested in this culinary adventure and Bincho Yakitori had the opportunity to connect with a large group of open minded foodies. But more than that, word has spread that there’s something to this Izakaya-thing. In fact, yelper Chrissy B. lamented:
“A little sad to hear that some of the things on the [Yelp] menu aren't on the original menu: the chicken sashimi, and chicken with yuzu and ponzu dressing should definitely all make it on, all three dishes were divine.”
So, David did what yelpers asked and based on overwhelming feedback (and repeat customers!), he is planning to make available many of the items he had once only dreamed he could share publicly.
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