Then, light bulb! Passport to Yelp was born.
Started last year, Passport to Yelp is a promotion that highlights a neighborhood and the businesses that make it special. Yelpers can download their own Yelp Passport that is chock full of deals and steals offered by participating businesses and can be used all week long. In fact, since we started Passport to Yelp, we’ve had over 70 small businesses participate in cities including New York, Boston and Washington DC. What’s important about Passport to Yelp is that everybody wins -- businesses get new customers through their door and yelpers get to (re)discover what makes their city so awesome. Aw, group hug!
But what hoods are next? LA is hosting not one, but TWO Passport events the week of August 2nd in Redondo Beach and Little Tokyo. Yelpers can take advantage of 15% nail treatments, 50% off concert tickets, “High Tea” on the skinny and much, much more at the over 50 businesses you can find by downloading your own Yelp Passport or searching for “Passport” via our Yelp iPhone app.
For those cities we haven’t hit yet, don’t fret! Our Community Managers are working with business owners and small business associations to identify hoods coast to coast that are interested in participating. If you have suggestions on future cities or are a business interested in learning more, let us know here!