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February 15, 2010

New Categories for Business Owners

Yelp has grown a lot over the years. Every day, our community adds more businesses, writes more reviews, uploads more photos, updates more hours, etc. This enhances the richness of the Yelp experience for everyone, and it's part of why we exist -- to share local knowledge.

To this end, our engineering team has just rolled out some new categories for business owners. This is a good thing for many of you who may fall further down the long tail: if your labeling is precise, you're more relevant to potential customers using Yelp to research your services. The more relevant you are, the more likely you are to convert that potential customer into a paying customer.

Applying a category to your business is a pretty simple process. For example, say you're an HVAC repair service provider. Just under your business name on your Yelp listing, there's a link that says either "[Edit]" or "[Add]" next to the "Category/Categories" line. Simply click this link, find the category that's most relevant to you (no more than 3 categories per business), and add the category. Our user support team will verify the update within a few weeks.


Here's the list of new categories:

Archery
Climbing
Tai Chi
Horseback Riding
Fishing
Skydiving
Go Karts
Disc Golf
Festivals
Windshield Installation & Repair
Oil Change Stations
Auto Parts & Supplies
Medical Spas
Eyelash Service
Swimming Lessons/Schools
Flight Instruction
Educational Services
Private Tutors
Videographers
Check Cashing/Pay-day Loans
Financial Advising
Endodontists
Periodontists


Cosmetic Dentists
Osteopathic Physicians
Proctologists
Fertility
Gerontologists
Allergists
Tattoo Removal
Laser Eye Surgery/Lasik
Home Health Care
Heating & Air Conditioning/HVAC
Landscape Architects
Home Staging
Security Systems
Roofing
Windows Installation
Window Washing
Tree Services
Handyman
Pool Cleaners
Solar Installation
Carpet Installation
Home Theatre Installation
Television Service Providers
RV Rental


Vacation Rental Agents
Junk Removal and Hauling
Electronics Repair
Recycling Center
Marketing
Advertising
Public Relations
Video/Film Production
Office Cleaning
Private Investigation
Life Coach
Career Counseling
Departments of Motor Vehicles
Police Departments
Cheesesteaks
Peruvian
Soup
Tapas/Small Plates
Swimwear
Discount Store
Knitting Supplies
Food Delivery Services
Hot Tub and Pool