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January 21, 2010

Check-ins and Yelp.com Sitting in a Tree...

I don't know about you, but since launching v.4 of our iPhone application, it's been a whirlwind! We've been loving all the feedback - which folks have been sharing via our Facebook and Twitter pages and feedback@yelp.com - so keep it coming! In the meantime, we're excited to announce the first of many additional updates coming your way: the integration of Yelp Check-ins on to Yelp.com. 

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Last month, 26 million people connected with local businesses via the (now!) 9 million reviews on Yelp. Yelp Check-ins is a natural extension of our core product: increasing the ways users can share their information about local businesses with their friends and other users, as well as adding a way folks can contribute meaningfully to the site without writing a review.

  • For people reading reviews, Check-ins will add that extra layer of trust to an existing review given they can see how many times that person has visited an establishment. 
  • For business owners, they can see additional traffic from Yelp.com coming through their door, as well as identify their most loyal customers by a Regular badge that will appear alongside that yelpers review and number of check-ins.

Right now, this feature will only appear on that business listing and next to reviews on user profile pages, but we're working hard to roll this out onto other places throughout the site. We also have plans to integrate Check-ins - as well as additional mobile stats - into our free suite of tools: Yelp for Business Owners. And yes, you can expect Check-ins to come to other mobile platforms, too. Just give me a sec to grab a sandwich, OK?