You may have read about Yelp Chicago's recent Causes for a Party event, where Chicago-based charitable organizations enlisted more than 1,500 new volunteers. While non-profits stand to gain a lot from Yelp at offline events like these, they can also see dramatic benefits online. The benefits of the free tools Yelp provides to the business community take on additional dimensions for non-profits (identifying potential donors, for example).
In this video, Anne P. of the San Francisco-based Women's Community Clinic explains how Yelp's free tools helped them significantly increase awareness for their cause, and she gives some great tips non-profits should consider when engaging with the site.
If you operate a 501(c)3 organization and want a free and effective way to broadcast your cause, unlock (or create) your non-profit's Yelp listing by visiting biz.yelp.com.