You've Come a Long Way, Yokel, er Yelp

One of the questions that Jeremy and I get asked the most often is "How did you come up with the idea for Yelp?"

And the second: "How did you come up with that name?"

Today, Newsweek published a video and interview of us explaining how the idea for Yelp was formed, why our initial concept flopped and of course, where the heck the name came from (and why we're thankful that Jeremy didn't have his way in that department).

It's been a long journey over the course of the past 5 years and along with drum sets in our first office to internal doggie politics between Darwin and Uma, we've also built a site and a company that is truly passionate about creating an impactful way to connect community and local businesses. We hope you enjoy our story (and a cameo of the original website before the yelp burst!)