You may have remembered in the past few weeks, we sent out a reader
survey to find out what the 24 million people who used Yelp in July
thought about the site. While not all 24 million of you responded
(Ahem. You know who you are), we did hear back from more than 1,000
Yelpers. Of course, while we recognize this isn't the most scientific
survey, there were a few nuggets that we plan to share over the course
of the week including:
Who are Yelpers?
Who Do You Trust?
How Do You Research and Choose a Business?
Building on the recently released Nielsen Survey we think you'll be surprised at some of the results. And so, to get
And now a word from YOU: the "Yelper stimulus effect"
A question we get asked a lot is, "So just who are these Yelpers?"
Going by the numbers, we'd say they are a highly educated lot -- 88% of
our users have a college degree or higher -- who patronize quite a few
local businesses each week, as evidenced by their social activity:
72% go out for entertainment (show, movie or museum) at least
1-2 times per week
47% are hitting a bar or club between 1-2 times per week; an additional 11% are out at a bar or club 3-4 times per week
When asked how often they eat a meal out or order take out we found
that nearly 60%
are dining out more than 3 times per week. Looking at the break out, 15% of Yelpers are dining out 5-7 times per week!
But don't just take our word for it. You wanna meet them? Check out a
Yelp Event in any one of 28 cities throughout the U.S., Canada and the
UK. From cupcake crawls in Toronto to Stylexplosions in Austin, we
guarantee Yelpers know how to have a good time, and support their
community while they're at it.
Up next: Who Do You Trust?