Recently, a Nielsen survey
announced that consumers trust their
friends first and then user-generated reviews and consumer opinions
second. Here at Yelp, we've been tinkering with a way to combine both
those levels of trust and today, we're excited to release this nifty
little search feature for our registered
you are logged into your account and you search for a business, let's say "sushi", you'll be
able to see how many of your friends and people you follow have reviewed a
business - right there in the search results.
Assuming your friends have good taste, this should make it a
little easier for you to decide on where to head for sushi, a mechanic, hair dresser, well, any business really. No longer
do you have to choose between your friends and Yelp. Now you have both.