5,000,000 Reviews and counting...

Yelpers have been a busy bunch in January, I'm happy to report we've just crossed the 5 million review mark. That's a lot of reviews written in a short period of time, a million just in the last 4 months! Things have been shooting up on the site traffic side as well; Google Analytics reports that in the last 30 days we've seen...

We often see a boost in site activity and traffic in January and I'm not entirely sure of the root cause. Perhaps the cold weather keeps people huddled by their warm laptops... if you have a better theory let me know!